Commentary and Analysis on Businesses and Commercial Real Estate In and Around Downtown St. Louis.
Thursday, April 14, 2011
Downtown to Get Upscale Movie Theater
Since the closing of the Union Station Cinema in 2003, one amenity that downtown St. Louis has been lacking is a movie theater. That's about to change, as Harman Moseley has announced plans to operate an upscale, three-screen cinema on the second floor of the former St. Louis Centre - now known as the Mercantile Exchange building.
The new theater will show art house ("prestige") films and feature a 21-and-over admission policy, along with leather couches and a full bar and basement. If it's anything like Moseley's Moolah Cinema in midtown, it should be amazing. Taking a high-end approach is probably a wise move for this market. Moseley's theater in the Chase Park Plaza offers complimentary parking, so I'm curious to see if free parking will be made available to theatergoers in the Mercantile Exchange garage.